by Ken Gray | Aug 1, 2016 | Business Strategy, Entrepreneurial Insights, Lead Generation, Search Engine Optimization
Recently while preparing for a webinar on the Google Analytics (GA) platform, I noticed Google’s tag line “Turn insights into action” and thought…that would make for a great post. The webinar was for a group of Communications Directors and...
by Ken Gray | Aug 7, 2014 | Business Strategy, Entrepreneurial Insights
If you’re like most entrepreneurs who start a business and build a website to promote and support it, you probably have a lot of experience and knowledge in the field or industry in which you operate, but rarely do you sit and contemplate the view point of a novice, a...
by Ken Gray | Jun 1, 2014 | Business Strategy, Email Marketing, Entrepreneurial Insights
The Canadian Anti-Spam Legislation (CASL) or Bill C28, becomes enforceable on July 1, 2014 and as such, I felt it prudent to share a few thoughts and resources which I hope will help you stay out of trouble. Canadian Anti-Spam Legislation Preparation and Understanding...
by Ken Gray | May 9, 2014 | Business Strategy, Entrepreneurial Insights, Lead Generation
Although most organizations will list “get new customers” or “get more customers” as a goal, many will misinterpret it as a task and will have a less than effective, unscientific and inconsistent method for meeting that goal. The secret lies in understanding that...
by Ken Gray | Apr 14, 2014 | Business Strategy, Entrepreneurial Insights
Lack of money is no obstacle. Lack of an idea is an obstacle. – Ken Hakuta Those who seize opportunities never cease to have opportunities! – Kennith C. Gray An educated customer is a repeat customer, but a customer who is “sold” is never truly loyal....
by Ken Gray | Feb 2, 2014 | Business Strategy, Customer Trends, Entrepreneurial Insights, Mobile
I know you’ve done it before…used your cell phone to find a store location, checked for coupons and deals, compared prices, etc.…and no I’m not psychic or a spy… I’m just like you…human and a business owner. As a business owner, I’m always looking for ways to...
