by Ken Gray | Jul 20, 2020 | Business Strategy, Digital Strategy, Entrepreneurial Insights
Did you know that 75% of customers don’t believe ads? However, 90% of them have confidence in brand suggestions from a friend or associate. That is a huge contrast between word-of-mouth referrals and directed advertising! Word-of-mouth is the oldest and the most...
by Ken Gray | Mar 22, 2020 | Business Strategy, Customer Trends, Entrepreneurial Insights
Whenever a crisis hits the globe there are opportunities that arise. If you have or are considering starting a business or side hustle, now is the best time. If your work and pay have been affected by Covid-19 you may want to consider starting or growing a side...
by Ken Gray | Jan 1, 2020 | Business Strategy, Customer Trends, Entrepreneurial Insights
Plan It goes without saying, there hasn’t been any large business that didn’t start with a plan. Businesses and people with a plan achieve 10 times more than those without. Your business plan should match the purpose for its use. For example, if your plan is to seek...
by Ken Gray | Jan 1, 2019 | Business Strategy, Entrepreneurial Insights, Social Media
In 2018 it seemed that everyone became a personal brand consultant, a public motivational speaker or a life coach. I understand that the power of Social Media can drive success in many areas, but I caution the buyer of these services. It is too easy to add a...
by Ken Gray | Jan 9, 2018 | Business Strategy, Entrepreneurial Insights, Lead Generation
Great growth doesn’t just happen, nor can you just wing it. The first step in raising funds and finding volunteers is putting together a solid action plan. Serving the poor, the afflicted, homeless or less fortunate is a fulfilling and rewarding endeavour for many...
by Ken Gray | Dec 30, 2016 | Business Strategy, Entrepreneurial Insights, Inbound Marketing, Lead Generation, Search Engine Optimization
Start with a Goal and a Plan Ya, I know. You’ve heard it all before and if you’re like me you’re probably not consistent with following through. If that’s the case, let me share with you what I’ve gleaned from 2016 (and 18 years as an...
Recent Comments