by Ken Gray | Jul 20, 2020 | Business Strategy, Digital Strategy, Entrepreneurial Insights
Did you know that 75% of customers don’t believe ads? However, 90% of them have confidence in brand suggestions from a friend or associate. That is a huge contrast between word-of-mouth referrals and directed advertising! Word-of-mouth is the oldest and the most...
by Ken Gray | Mar 22, 2020 | Business Strategy, Customer Trends, Entrepreneurial Insights
Whenever a crisis hits the globe there are opportunities that arise. If you have or are considering starting a business or side hustle, now is the best time. If your work and pay have been affected by Covid-19 you may want to consider starting or growing a side...
by Ken Gray | Jan 1, 2020 | Business Strategy, Customer Trends, Entrepreneurial Insights
Plan It goes without saying, there hasn’t been any large business that didn’t start with a plan. Businesses and people with a plan achieve 10 times more than those without. Your business plan should match the purpose for its use. For example, if your plan is to seek...
by Ken Gray | Jan 1, 2019 | Business Strategy, Entrepreneurial Insights, Social Media
In 2018 it seemed that everyone became a personal brand consultant, a public motivational speaker or a life coach. I understand that the power of Social Media can drive success in many areas, but I caution the buyer of these services. It is too easy to add a...
by Ken Gray | Jan 9, 2018 | Business Strategy, Entrepreneurial Insights, Lead Generation
Great growth doesn’t just happen, nor can you just wing it. The first step in raising funds and finding volunteers is putting together a solid action plan. Serving the poor, the afflicted, homeless or less fortunate is a fulfilling and rewarding endeavour for many...
by Ken Gray | Jan 17, 2017 | Business Strategy, Search Engine Optimization, Social Media
In part one of this series, “How to Succeed Online with Content”, I covered the importance of content and creating a Content Calendar. In this post I will talk about building community through social media engagement. Social by Nature As humans we were created to have...
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