by Ken Gray | Jul 20, 2020 | Business Strategy, Digital Strategy, Entrepreneurial Insights
Did you know that 75% of customers don’t believe ads? However, 90% of them have confidence in brand suggestions from a friend or associate. That is a huge contrast between word-of-mouth referrals and directed advertising! Word-of-mouth is the oldest and the most...
by Ken Gray | Jul 10, 2020 | Website Maintenance, Website Security, WordPress Security
What’s the worst nightmare of a website owner? You know it – having your website hacked! All your hard work and original thought from months and years of research vanish into thin air. Not only do hackers steal your and your customer’s personal data,...
by Ken Gray | Mar 22, 2020 | Business Strategy, Customer Trends, Entrepreneurial Insights
Whenever a crisis hits the globe there are opportunities that arise. If you have or are considering starting a business or side hustle, now is the best time. If your work and pay have been affected by Covid-19 you may want to consider starting or growing a side...
by Ken Gray | Jan 1, 2020 | Business Strategy, Customer Trends, Entrepreneurial Insights
Plan It goes without saying, there hasn’t been any large business that didn’t start with a plan. Businesses and people with a plan achieve 10 times more than those without. Your business plan should match the purpose for its use. For example, if your plan is to seek...
by Ken Gray | Jan 1, 2019 | Business Strategy, Entrepreneurial Insights, Social Media
In 2018 it seemed that everyone became a personal brand consultant, a public motivational speaker or a life coach. I understand that the power of Social Media can drive success in many areas, but I caution the buyer of these services. It is too easy to add a...
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