3C Websites Insights
Glean from our experience and what we’ve learned by helping others just like you.
Turn Insights into Action
Recently while preparing for a webinar on the Google Analytics (GA) platform, I noticed Google’s tag line “Turn insights into action” and thought…that would make for a great post. The webinar was for a group of Communications Directors and their staff members with varying levels of GA experience. My first goal was to hit the […]
10 Questions for Start-up Business Success
If you’re like most entrepreneurs who start a business and build a website to promote and support it, you probably have a lot of experience and knowledge in the field or industry in which you operate, but rarely do you sit and contemplate the view point of a novice, a customer or potential service seeker […]
Canadian Anti-Spam Legislation (CASL) Comes Into Effect July 1 – Are You Ready?
The Canadian Anti-Spam Legislation (CASL) or Bill C28, becomes enforceable on July 1, 2014 and as such, I felt it prudent to share a few thoughts and resources which I hope will help you stay out of trouble. Canadian Anti-Spam Legislation Preparation and Understanding When I first heard about CASL (pronounced ‘castle’) I immediately thought about […]
How to Grow Your Customer Base
Although most organizations will list “get new customers” or “get more customers” as a goal, many will misinterpret it as a task and will have a less than effective, unscientific and inconsistent method for meeting that goal. The secret lies in understanding that getting customers is actually a series of steps which we call the […]
10 Wisdom Keys of Business Success and Integrity
Lack of money is no obstacle. Lack of an idea is an obstacle. – Ken Hakuta Those who seize opportunities never cease to have opportunities! – Kennith C. Gray An educated customer is a repeat customer, but a customer who is “sold” is never truly loyal. – Kennith C. Gray Why try so hard to fit in […]
The Mobile Empowered Customer
I know you’ve done it before…used your cell phone to find a store location, checked for coupons and deals, compared prices, etc.…and no I’m not psychic or a spy… I’m just like you…human and a business owner. As a business owner, I’m always looking for ways to improve my customers’ experiences and reach new prospects […]
