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Visa Will Settle Payments On USDC Stablecoin
Payments network Visa has taken the first step into accepting cryptocurrencies as a payment option for their various merchant integrations. "The company becomes the first in the industry to bridge the gap between digital and traditional fiat currencies" (Yahoo!...
INSIDE: Marketing Advice From Industry Leaders
In this blog, we take a look at influential quotes from industry leaders on what it takes to have a successful marketing strategy. David Oglivy "The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping...
Digital Marketing Terms & Definitions
Freshen Up On Your Digital Marketing Knowledge! 1. Ad Manager Account An account that manages your advertising spends and where you can see how your advertising performed on Facebook. 2. Conversion The completion of a pre-set goal. Example: The number of...
Blue Ocean Strategies
When launching a new business, there appears to be trade-offs that limit what you can offer. You can offer basic goods at low-cost or specialized goods at high-cost. You can sell many cheap products/ services or you can sell few quantities of more expensive products. ...
The Four Ps of Marketing
In this blog we will take a more fundamental look at the concept of marketing. There are 4 key elements, "Product", "Price", "Place" & "Promotion" that your business will need to consider when formulating its marketing strategy. Product Out of the Four Ps, Product...
Landing Pages Overview
Landing pages are pages you link to in your advertising. The actions your advertised audience takes while visiting a landing page determines your advertising's effectiveness. There are two main types of landing pages you can utilize: reference & transactional...
