Get 10 with Ken
Awarded two years in a row as a global Sitecore Strategy MVP, Ken is known for being creative, helpful and insightful.
An individual with a strong understanding with data-driven context marketing and use of the Sitecore Experience Cloud to drive business results and who loves to share his/her knowledge and experience with customers, users and implementation teams.
Having time to say what customers need to hear is often a challenge for many businesses. In fact, there is now a “content crisis” looming over many large enterprises.
Word-of-Mouth still the number one source of leads for most businesses, so having a strong community focus is key. However, WoM is done differently today and businesses are still adjusting.
My definition of commerce is any interaction that leads to a conversion toward a business goal. If you don’t know what drives conversions then doing business will be slow and frustrating.
From Our Blog
Word-of-mouth is the oldest and the most effective form of marketing and has stood the test of time. In fact, people are 4X more likely to buy when referred by another individual. The proliferation of cell phones, social media, email, and rapid expansion of the internet, has made it even easier for customers to share their buying experiences.
What's the worst nightmare of a website owner? You know it - having your website hacked! All your hard work and original thought from months and years of research vanish into thin air. Not only do hackers steal your and your customer's personal data, but they also put...
What’s the point of having the most amazing product or service and nobody knowing that it exists? A poor or non-existent marketing strategy is one of the biggest missed opportunities for most new businesses. There are people that want what you are offering but...