Get 10 with Ken
Awarded two years in a row as a global Sitecore Strategy MVP, Ken is known for being creative, helpful and insightful.
Strategy MVP Definition
An individual with a strong understanding with data-driven context marketing and use of the Sitecore Experience Cloud to drive business results and who loves to share his/her knowledge and experience with customers, users and implementation teams.
Online success is really just three things
However, a successful journey will take many forms and require many skills. In your “10 with Ken“, we’ll focus on the one thing that you can do immediately to move your business forward.

Content
Having time to say what customers need to hear is often a challenge for many businesses. In fact, there is now a “content crisis” looming over many large enterprises.

Community
Word-of-Mouth still the number one source of leads for most businesses, so having a strong community focus is key. However, WoM is done differently today and businesses are still adjusting.

Commerce
My definition of commerce is any interaction that leads to a conversion toward a business goal. If you don’t know what drives conversions then doing business will be slow and frustrating.
From Our Blog
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