What’s the point of having the most amazing product or service and nobody knowing that it exists?
A poor or non-existent marketing strategy is one of the biggest missed opportunities for most new businesses. There are people that want what you are offering but haven’t found you. However, these are easily fixed and will affect the success of your business if implemented. Here are the 3 marketing mistakes you might make and how to fix them.
Inaccurate Focus and Positioning
Your product is not for everyone and that’s fine. Make peace with that and move on. It fulfills a specific need for a particular group of people.
Find out as much as you can about who these people are. Research the demographics of your ideal customers. Once this is determined, your marketing efforts will be more focused and positioned better in the marketplace.
Ignoring the importance of SEO
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” or conversely, “If someone searches online for your products or services and your name does not come up, does your business really and truly exist?”
A bit dramatic, I know, but you get the point. Part of your marketing strategy should be using the power of Search Engine Optimization to get found online. This isn’t a one-time thing but should be monitored and optimized regularly to keep you relevant and top of mind.
Overlooking email marketing
Emails are still the best way to connect with your audience. Not all your customers are on social media, but most people check their emails multiple times a day. Statistically, e-mail outperforms social media when it comes to converting leads to sales.
However, your emails have to stand out from all the clutter in your audience’s inbox. For the most impact, your email content should be personalized. Also, ensure that they are professional. Take your time when composing the email. There should also be an action to be taken by the reader.
These are just 3 marketing mistakes that can be the difference between the success and failure of any business. They can be easily fixed and will elevate your business to the next level.
What other marketing mistakes you see small businesses making?