Every business will agree that word-of-mouth advertising is the most effective form of advertising, but since the advent of Social Media word-of-mouth has taken on a new nature. Some of it is good news and some of it is bad news, and it's all being talked about and shared on the various social networks.
From Facebook to Instagram imagery and photos are allowing people to communicate likes and dislikes. Twitter, Digg, Vine and others have empowered the consumer and marketer alike to quickly speak up and let others know what's hot and what's not. Social media has forever changed how we let a company know when they're being naughty and when they're being nice.
So which social media network should you be focused on? How do you get the ear of your customers and their friends? Thankfully, 3C has the answers and a simple approach for sifting through the noise.