Statistically, more and more people are using their phones to collect in-store discounts, present movie tickets at the wicket, and getting free drinks at their favourite restaurant with their cell phone coupons and QR code scans.
Let’s face it, we’ve all either done it or have seen it…people on cell phones everywhere - including the bathroom. In Canada we've even passed laws to get people off their devices while driving…I'm not sure if it’s really helping. People just can't seem to put their phones down and that's great news for marketers 😛
The possibilities and opportunities are endless and when done right, your message is welcomed and well received. People love getting great deals and saving money and they talk about it too!