Inbound marketing is akin to content marketing and is the art of providing useful, relevant and value-based content to your customers, and potential customers, throughout their buying cycle. Inbound marketing brings customers to your front door and is much more cost effective than paid ads and direct mail.
Understanding your customer's buying cycle or customer journey plays a key role in determining what content to present, when to present it (timing) and where to present it (marketing channels). Over 90% of your potential customers use search engines, social media and blogs to find information that aids them in their purchase decision. By presenting the right content, in the right place, at the right time you are able to build rapport and develop a trust relationship between your customer and your brand.
Let 3C take the guesswork out of your content marketing/inbound marketing initiatives with our data-backed process and help you get predictive results that grow your business' bottom line.