Category Archives: Lead Generation

How to Succeed Online with Content in 2017

Start with a Goal and a Plan Ya, I know. You’ve heard it all before and if you’re like me you’re probably not consistent with following through. If that's the case, let me share with you what I've gleaned from 2016 (and 18 years as an entreprenuer)...focused, perseverance will net great results…eventually. So start again…
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Turn Insights into Action

Recently while preparing for a webinar on the Google Analytics (GA) platform, I noticed Google's tag line "Turn insights into action" and thought...that would make for a great post. The webinar was for a group of Communications Directors and their staff members with varying levels of GA experience. My first goal was to hit the…
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How to Grow Your Customer Base

Although most organizations will list “get new customers” or “get more customers” as a goal, many will misinterpret it as a task and will have a less than effective, unscientific and inconsistent method for meeting that goal. The secret lies in understanding that getting customers is actually a series of steps which we call the…
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