The Canadian Anti-Spam Legislation (CASL) or Bill C28, becomes enforceable on July 1, 2014 and as such, I felt it prudent to share a few thoughts and resources which I hope will help you stay out of trouble.
Canadian Anti-Spam Legislation Preparation and Understanding
When I first heard about CASL (pronounced 'castle') I immediately thought about the game of chess and a move called 'Castling' which is quite an effective move for keeping you of trouble, but if not understood properly it can put you into trouble. Likewise, with the Canadian Anti-Spam Legislation the key is preparation and understanding.
So what's the most important thing to understand about CASL? Answer: Its intent is to curb the copious amounts of unsolicited commercial electronic messages and other electronic threats (e.g. malware) that businesses and we as people face on a daily basis.
The keyword in the above paragraph is UNSOLICITED, so much of CASL will have it's focus around GAINING CONSENT; whether explicit or implied. Check the resources below for more details.
The Best 3 CASL Resources I Have Found
- Top 10 Planning Activities for CASL - Osler.com
- CASL FAQ - Canadian Chamber of Commerce
- CASL Database Checklist - nNovation LLP
If you know of other great CASL resources, please feel free to share them in the comments.