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Turn Insights into Action

Recently while preparing for a webinar on the Google Analytics (GA) platform, I noticed Google's tag line "Turn insights into action" and thought...that would make for a great post. The webinar was for a group of Communications Directors and their staff members with varying levels of GA experience. My first goal was to hit the…
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10 Questions for Start-up Business Success

If you’re like most entrepreneurs who start a business and build a website to promote and support it, you probably have a lot of experience and knowledge in the field or industry in which you operate, but rarely do you sit and contemplate the view point of a novice, a customer or potential service seeker…
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How to Grow Your Customer Base

Although most organizations will list “get new customers” or “get more customers” as a goal, many will misinterpret it as a task and will have a less than effective, unscientific and inconsistent method for meeting that goal. The secret lies in understanding that getting customers is actually a series of steps which we call the…
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